Privacy Policy

Sound BI, LLC — last updated September 6, 2026.

Scope

This Privacy Policy describes how Sound BI, LLC ("Sound BI", "we") collects, uses, and protects personal information on the soundbi.com website, including our contact form and website analytics, and in the Sound BI Conversational Messaging SMS program, through which Sound BI employees exchange text messages with clients and prospects from their business phone numbers.

Information We Collect

Website contact form: name, email address, company, and the message you send us. Business communications: when you email, call, or text a Sound BI employee we keep the content of that communication and the contact details you share. SMS program: the mobile phone number you give us, your consent record (how and when you asked to be contacted by text), and the content of the messages exchanged with you. Website analytics: we use Cloudflare Web Analytics, which does not use cookies and does not track you across sites; we see aggregate page views and referrers only. We do not use advertising cookies.

How We Use Information

Contact information is used to respond to your inquiry and to deliver, schedule, and support the consulting work you ask us to perform. SMS program information is used solely to carry on the conversation you asked for: to reach you about meetings, support requests, and active engagements, to honor HELP and STOP requests, and to keep the consent records carriers require.

Sharing and Third Parties

We share personal information only with service providers who process it on our behalf to operate this website and deliver messages (for example, Microsoft, whose Microsoft 365, Azure, and Teams Phone services carry our email, calls, and text messages, our SMS delivery provider, and our cloud hosting and analytics providers), and only for those purposes. We do not sell personal information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Security and Retention

Personal information is stored in access-controlled cloud infrastructure protected by encryption in transit and at rest and multi-factor authentication, and is retained only as long as we have a business relationship with you or as needed to meet legal, tax, contractual, and record-keeping obligations. Consent records are retained while you remain opted in and for a reasonable period afterward as evidence of consent.

Message Frequency and Rates

Message frequency varies by conversation. Message and data rates may apply for any messages sent as part of this program, according to the recipient’s mobile carrier plan.

Opting Out

Reply STOP to any message to stop receiving texts from that Sound BI number at any time. Reply HELP for help, or contact aaron@soundbi.com or +1 615 639 7773. You may also request access to, correction of, or deletion of your information by emailing us; we respond within 30 days.

Questions about this policy: aaron@soundbi.com. See also the SMS program's terms and conditions and opt-in page.